If you would have opened Saturday’s Göteborgsposten you would have found an article about Frctn store. I met that Carl dude at the WeSC 10 yrs dinner a few years ago. He had just started Streetfashion. He said something about it being a passion and a hobby. His real work was something about äppelpaj. There was beer at that party so I am not sure if I got it all right (feel free to correct me here Carl). Since then we have hooked up randomly whenever we go to Gothenburg.

That Ante fella has been here for a while. Among other things he is pushing Diamond Supply here in Sweden. He moved down to GBG for a couple of years ago and hooked up with Carl to open Frctn store. I think it is short for Fraction store. But I like to call it Freaking store.

I like when people follow their passion. Usually good things comes out when people do. So next time you are in GBG, make sure to visit these guys.

And I must say that I do like that grey and black New Era x SNS hat that Ante is wearing.

That good looking SNS x New Era Hat

Ante in that SNS hat