Archives for posts with tag: Tradeshow

Day 2 of the summer tradeshow trip. No rest for the wicked. Up early to a breakfast meeting with Vans to talk about secret projects. And as it is impossible to get a cab after 9 me and Peter decided to walk back to our hotel.

A few appointments this day, and with my bag lost and the deadline on Nike spring 2013 we had to split up after the visit to Seek. I had so much fun at Seek that I forgot to take pictures… Not really. But I will tell you that the Our Legacy collection looked decent. Shoes were alright, and there are some really nice pieces of fashion in their clothing line. You can expect to find Our Legacy at Sneakersnstuff any day now.

After that I took refuge to the hotel lobby with my laptop to nail down the Nike sp13 order. There are some true iconic classics within the Nike Air Max range (for example a super nice vintage Nike Air Max 90 Infrared) that will be back and the question was how to fit in a really huge order of those besides the rest of the collection that also looked nice. I think I managed ok. And oh yeah, the Air Jordan 5 Retro will be back for spring 13. In white/blk/fire red. However, Nike changed the rules of Jordan to not letting us order as many as we would want. Not even near as many. So it will be mayhem when we release them this spring.

Done and happy I walked in to the Supra showroom. I think they get my vote for best showroom this time as well. Nice food. Good coffee. Nice people. Shuttle service. What more could you ask for? I know I told you this before. I’m not a skater. But I am also not a hater, and Supra has some nice shoes out.

After Supra we rolled on to the Opening Ceremony x Adidas Originals press event of whatever it was called. Met Umberto and Rachel and the rest of the Adi crew. I love my job. I get to hang out with fun people all the time. The Spring 13 collection is way better than the Fall 12 if you ask me. So much easier to wear. But the second delivery of Opening Ceremony x Adidas Originals fall 12 is not shabby either.

And on to the Wesc x SNS x Vice party. Apparently the party was held in Goebbels old bunker. And apparently it was raining as hell when we started. But never the less. Me and Jonas was up for 2 hours on the decks. And we had a lot of fun. Smart man as I am, I left my phone in a puddle to charge it.. so it was dead for a good 4-5 hours… so no epic pics. But we had an epic time though. Thanks for putting us on WeSC. Let’s do it again soon. Perhaps in a sunnier and warmer place?

Day 3 was more of a sum up. We looked through the OC x Adi collection again to place the orders, and then dinner with Otto to talk more secrets. There was a lot of secret talks this trip. Had the privilege to hang out with our Sneakersnstuff Malmö store manager Tuan for the rest of the afternoon as we both was going to Copenhagen.

Back home it was time for vacation with the family. And the summer of rain and cold was well on it’s way.

Wow – what a pretentious sum up. Well, for what it’s worth I’ve managed to get David ”shitballs” ”nowhitesauce” Wilson to start instagram.

As I am falling a bit behind schedule on my posts from Berlin, I wanted to make Day 2 as one post only. But looking at the pictures, and thinking back on all the fun moments on Day 2 – I have to split it up. So, welcome to the 19th of January.

It is Thursday today. Last night we went to the Vans OTW party (among other things) but did not go crazy, so we are feeling pretty good. Weather is more like expected as well. That sunlight yesterday threw me off. Last summers adidas Consortium breakfast offered weird sausages and other strange things, so in the spirit of better safe than sorry, we (well, some of us) enjoyed the breakfast buffet at the hotel.
It is amazing how many run down buildings that would make really nice apartments that is just laying about in Berlin. The adidas Consortium Breakfast was in one of those buildings. And this year they certainly stepped up their breakfast. And since I already had breakfast at the hotel I just went for Chocolate cake. As usual, this was no health trip. As for the actual products – it looked good. Remember the adidas Consortium Tabula Rasa project with the all white styles that dropped in November? It is now time to fill those white canvases. And no, I am not talking about adicolor. The drops are scheduled for May and June.

So – on to Seek. They had moved. Just 100 meters, but still… This tradeshow was one step up from Bread&Butter. Actually it was a few steps up. But, most brands in there all looked the same. And speaking of Same (what’s up Gothenburg) Denim Demon had their booth at Seek. Of course we stopped by and had some dried reindeer hart, and a snaps. Some of the Denim Demon spring collection just got delivered, and the fall 2012 collection looked really good. New labeling and stuff as well. Labeling and hang tags are very important – in a time of ”everything-looks-the-same” details like that will make the difference (do you hear me Aaron). And speaking of everything-looks-the-same… I circled around the two floors of Seek. And I am sure there were good brands there. But they all sort of looked the same. And no brand gave me a reason to even enter their booth.

The lack of excitement was obvious. So, we decided to go for lunch with Josefin and Otto from adidas in Mitte instead. We had a secret project to talk about, so it was business and pleasure mixed together as usual. Quick pitstop back at the hotel, and then a sit down with Supra. Yes, I know you know I am not a skate dude. But last summers BBB, Supra was about the only brand that inspired me. So, I was happy to be back up there to talk about the fruit of that inspiration. Besides, they had a really good dessert. Supra crew were as nice as always, and we had more secret-project-talks, so all was good. After Supra we walked back to the hotel. We had the impossible task of being at two dinners at the same time ahead of us. And of course that evening got a bit out of hand… Stay tuned for Day 2 Pt. 2 soon.

Time for that Bread&Butter tradeshow. Twice a year, streetwear stores from all over Europe (and some ”international”) all go to Berlin to look at Fall 2012. We usually go down there to drink beer, eat burgers at the Bird, mess around with Pontus and hang out with friends. I know it all sounds like hard work, but someone has to do it. Yes, we will stop by adidas Originals, NSW, Puma, CarharttConverse, Denim Demon, Wood Wood and all of them as well, but mostly drink beer, eat burgers and so on…

As we we’re expecting Elton last January, I haven’t been to the winter tradeshow for two years. So in order to try to create the right type of mood (what’s up Herbie!) here are some pics from the 2010 January Bread and Butter trip. More up to date war-story-pictures will follow this week. Stay tuned.

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