Archives for posts with tag: Wesc

Day 2 of the summer tradeshow trip. No rest for the wicked. Up early to a breakfast meeting with Vans to talk about secret projects. And as it is impossible to get a cab after 9 me and Peter decided to walk back to our hotel.

A few appointments this day, and with my bag lost and the deadline on Nike spring 2013 we had to split up after the visit to Seek. I had so much fun at Seek that I forgot to take pictures… Not really. But I will tell you that the Our Legacy collection looked decent. Shoes were alright, and there are some really nice pieces of fashion in their clothing line. You can expect to find Our Legacy at Sneakersnstuff any day now.

After that I took refuge to the hotel lobby with my laptop to nail down the Nike sp13 order. There are some true iconic classics within the Nike Air Max range (for example a super nice vintage Nike Air Max 90 Infrared) that will be back and the question was how to fit in a really huge order of those besides the rest of the collection that also looked nice. I think I managed ok. And oh yeah, the Air Jordan 5 Retro will be back for spring 13. In white/blk/fire red. However, Nike changed the rules of Jordan to not letting us order as many as we would want. Not even near as many. So it will be mayhem when we release them this spring.

Done and happy I walked in to the Supra showroom. I think they get my vote for best showroom this time as well. Nice food. Good coffee. Nice people. Shuttle service. What more could you ask for? I know I told you this before. I’m not a skater. But I am also not a hater, and Supra has some nice shoes out.

After Supra we rolled on to the Opening Ceremony x Adidas Originals press event of whatever it was called. Met Umberto and Rachel and the rest of the Adi crew. I love my job. I get to hang out with fun people all the time. The Spring 13 collection is way better than the Fall 12 if you ask me. So much easier to wear. But the second delivery of Opening Ceremony x Adidas Originals fall 12 is not shabby either.

And on to the Wesc x SNS x Vice party. Apparently the party was held in Goebbels old bunker. And apparently it was raining as hell when we started. But never the less. Me and Jonas was up for 2 hours on the decks. And we had a lot of fun. Smart man as I am, I left my phone in a puddle to charge it.. so it was dead for a good 4-5 hours… so no epic pics. But we had an epic time though. Thanks for putting us on WeSC. Let’s do it again soon. Perhaps in a sunnier and warmer place?

Day 3 was more of a sum up. We looked through the OC x Adi collection again to place the orders, and then dinner with Otto to talk more secrets. There was a lot of secret talks this trip. Had the privilege to hang out with our Sneakersnstuff Malmö store manager Tuan for the rest of the afternoon as we both was going to Copenhagen.

Back home it was time for vacation with the family. And the summer of rain and cold was well on it’s way.

Wow – what a pretentious sum up. Well, for what it’s worth I’ve managed to get David ”shitballs” ”nowhitesauce” Wilson to start instagram.

Tradeshow season is here, and it was time to head down to Berlin. Me and Tuan flew in from Copenhagen as my family stayed with the in-laws in Malmö. That could have started better I guess… my danish is a bit rusty at 7 in the morning. And well in Berlin it turns out that my bag was missing. Not sure how they even managed. They should have had about 15 bags, but only about 10 bags made it… And Charlotte, who flew in from Stockholm with Peter, Johan, Erik J and Thomas, also had her bag lost by Air Berlin…

So after filing the bags missing to the very German woman at that desk, we came into our hotel a bit later than expected. But after a steady breakfast at Oliv, things felt a little better. And then one Supra shuttle service (good service) to go to hell on earth… aka Bread & Butter. That tradeshow is the oposite of inspiration… Still, a lot of good people we know are there, so we kind of have to go. Besides, we had a few meetings booked.

First of was Asics, who told us that there would be no Asics for 2013… I mean, not for lifestyle anyway. All lifestyle products will be branded with Onitsuka Tiger. But the door was not completely shut for still releasing some LE’s from the GEL series. After that we bumped into big surf dude Magnus Wedhammar who is now at Converse in Boston. Magnus was our first apparel sales rep for Nike back in the days so we go way back and it was good to see him of course.

Then grabbed some invites for the party that we had with WeSC and Vice on the thursday and had a nice chit chat with the good people from Stockholms finest Skatewear brand. Danne Schön was still awake at this hour.

Well, showing face and chit chatting is very tiring, so we all decided to have lunch in the sun. And then on to the ”new” section. It was called fire department or something. Said hi to CP-Johan (Carhartt-Pointer) on the way, and then had some dried reindeer meat at Denim Demon who had showed up at BBB for the first time.

The main objective with Wednesday evening though, was to eat burgers at The Bird on Pontus’s expense. Not that it has to be on his expense, but it just is. And the best thing about going to The Bird, besides the killer burgers, is the fact that most of the good friends – and the reasons why you go to Berlin – are there too.

Oh snap – I forgot. We found David C Wilson somewhere between the Asics booth and meeting Wedhammar. He snuck me a ice cold Small Sake and I kept it in my pocket for 30 minutes. Small Sake is best enjoyed ice cold. But still. David C Wilson!

To sum up Day 1, we ended up at a Our Legacy/Rollerboys party somewhere… that was also fun. And for the record Viktor Tell could use a haircut. And you will find Our Legacy at Sneakersnstuff any day now.

I realize that posting here once every second month is not really getting me more followers. But, as you might have guessed from the amount of text in my posts, I am not doing this to get more followers…

And yes yes yes, I know I’ve promised you pics and backtracks and what not. But here is the deal: it is time for Berlin tomorrow. And you know what that means. So there is no way I will be able to catch up on 3 months missed posts. I will do some eventually, because I have some really funny pics I want to share.

But right now I have something more important to tell you. As you might have noticed – the WeSC stocks has gone through the roof (not really but still) and is up 25% past week. And going back one week, that is exactly when rumors about a certain collaborative party in Berlin on Thursday the 5th started to afloat.

Co-incidence? I think not…

I any case – I know you all have a busy schedule in Berlin – but you know you usually end up at the WeSC party anyway so… here is yet another reason.

More information to follow shortly (and by information I mean that the public has requested me and Capitan Jonas Wiehager to entertain in the VIP-room with music and cheers (and by public demand I mean myself – I actually asked to do it (it will be fun and it might help me not to drink way too much))).

So – come on down ya’ll

So – what are you doning on thursday?

Ok, on to that rowdy evening of January the 19th. It all started calm enough. We hooked up with the Carhartt and Pointer people of Scandinavia in the hotel lobby. The Toft brothers Ed and Brian of Hanon were there as well. And Sundance and Sjöbusen from Footish. Since I didn’t want to walk anywhere in the rain we got a few cabs to take us to the Pointer Dinner @ Soho House Berlin… About 500 meters from our hotel… And after wandering around in the lobby for a while, they directed us to the dinner room on 2nd floor. John from Footpatrol and another bloke from Size? were there already – as were a few other known and unknown faces.

For those of you who don’t know we have a traditional burger dinner at The Bird every BBB. Well, I make it sound like it is our dinner – but it is really Pontus and Happy Rabbit’s dinner. This year we were invited to the Pointer dinner a few weeks before Pontus invited us – for that same day… I am still bummed that we missed that Bird dinner.

But, no shadow shall fall on the Pointer dinner. Food was grade A – and company was… well… I was sitting next to Brian all evening. And when he have had a few beers, I can’t understand a Scottish word he’s saying. No – I’m just kidding Brian – It was a treat to sit next to you, and thank you for laughing at my jokes. I’ll see you and Ed in Vegas. We will eat nothing but Nobu – I know you love that place.

Another thing about the Pointer dinner. The waitress was really good at topping up my glass. Gave me a good foundation for the evening. When dinner was done – or, maybe even a little while before the dinner was done we headed out. Options were: The Bird for 2nd dinner, Adidas Originals Party or the WeSC party. The WeSC party is usually where everyone end up. And it is usually the rowdiest party. Last summer I ended up walking home, drunk as a skunk in pouring rain…. not a sober decision.

Anyways, it turned out everybody left The Bird to go to the Adi party. But, time was running out so we took a cab to the WeSC party instead and figured that the people we knew at the adidas party would come to the WeSC party anyway. And if you were Swedish, the WeSC party was the place to go to. Most, if not all people were there. Lots of friends, expected and unexpected. Most unexpected to me must have been Aziz. And most expected… I don’t know – except for WeSC people – Jonas perhaps?

Well – and so it begun. Or kept on rather. Beer after beer, drink after drink. Before you know it, you are standing on the floor with your t-shirt tied up to show your belly (and thank you to all of you who has sent me pictures of this to remind me). One pocket inside out. Flipping the bird to Johan’s camera. Dancing butt-cheek to butt-cheek with David. Telling Greger that I say Wäsk and not Ui Ess See about 15 times (he still didn’t promise me any trip to LA or anything this time… might have to hook up with him later on to squeeze some kind of undeliverable promise out of him), and oh yeah – I even think I gave Johnnyballe a lap dance and some girl from the Shelta crew gave me a wedge. It was like a anti-alcohol commercial.

In my own defense I would say that I wasn’t really that drunk – I was just trying to uplift the spirit of the party. And I think I did a good job in that area. However, judging by the pics below I might have been a bit drunk after all.

So, Day 1 – Pt 2 will take us from Berlin Mitte to the Bread&Butter tradeshow. I think they have about 9 hallways. And you enter in the middle, and that is where you will find adidas originals. So far so good. But sometimes adidas feels a bit all over the place. To me it does not make sense to be showing classic retro styles like Superstar, Pro Shell and such in a plastic futuristic environment. But that’s just me I guess. But if any of you decision makers at adidas read this – next year, you can do what you do at Bread&Butter, but also show the more classic styles in a low key booth at Capsule or something. Just saying..

Anyways, as we had seen most of the adidas fall 2012 we did not really have much to do there. But it was nice to run in to Rachel and Josefin (what’s up girls!) and also glad, but a bit surprised to run into Ben Preuss in the adidas booth. He have moved on to Holden, and their stuff with Stussy looks really good. Don’t be suprised if you will find that at sneakersnstuff later on this year.

Besides that we had someone to hunt down the new Adi’s Archive line for Fall 2012 as they didn’t have any samples in the Sweden Showroom. Don’t think I’m allowed to show them yet, but adidas Milano and adidas Oregon looked really good. After that, the heat in the adidas booth was just too much so we had to leave. And I am talking about that ordinary heat. Not that american hiphop-lingo heat as in really nice stuff. Btw – Jeremy Scott is still crazy, but not as crazy as the price of some of those adidas originals x Jeremy Scott stuff they showed.

And after walking through 3 gigantic hallways filled to the roof with crap like Uggz, Crocs, Roland, Smiley and whatnot, we finally end up in the far end hallway. That one is better. I would say they have limit in that hallway to only about 40% crap. Here we said hello to New Balance who showed us some heat – as in the American hiphop-lingo meaning of the word. Nothing out of the ordinary, but made in UK 576 or made in USA 998 is really good. Not sure if I’m allowed to show you these pics either… but as you probably can find them online already I think I might just go ahead anyway.

After New Balance we strolled around the crap section and stopped by in some of the nicer brands booths. Finally ending up in the WeSC booth. Nice people in there as usual, but I was really looking for Greger. It is something of a routine to get him to promise you something that someone else can not deliver. And I also really wanted to tell him that I will always say wäsk, and not Vi S C. But I had a chance to tell him that in Day 2.

Puma served alcohol, so me and Charlie had a (and this a is very important here) sex on the beach. After that, some of the crap brands started to look way better. Quick stop for a 20 euro sibylla burger lunch and then say hi to Vans where we also hustled up some tickets to that evening’s party. Then walk through 3-4 more hallways with crap to end up in the far end of the old airport. As we were running out of time we only stopped by the Carhartt booth real quick to say hi to Johan. Carhartt showed some really nice stuff as well.

Wow – I just realized that this is far more text than even I bare to read…. sorry about that. I wanna say it won’t happen again, but I tend to do alot of rambling lately. So it will probably happen again. But I will leave you with this for now, and deliver Day 1 – Pt 3 tomorrow.

 

 

 

 

%d bloggare gillar detta: