So, Day 1 – Pt 2 will take us from Berlin Mitte to the Bread&Butter tradeshow. I think they have about 9 hallways. And you enter in the middle, and that is where you will find adidas originals. So far so good. But sometimes adidas feels a bit all over the place. To me it does not make sense to be showing classic retro styles like Superstar, Pro Shell and such in a plastic futuristic environment. But that’s just me I guess. But if any of you decision makers at adidas read this – next year, you can do what you do at Bread&Butter, but also show the more classic styles in a low key booth at Capsule or something. Just saying..
Anyways, as we had seen most of the adidas fall 2012 we did not really have much to do there. But it was nice to run in to Rachel and Josefin (what’s up girls!) and also glad, but a bit surprised to run into Ben Preuss in the adidas booth. He have moved on to Holden, and their stuff with Stussy looks really good. Don’t be suprised if you will find that at sneakersnstuff later on this year.
Besides that we had someone to hunt down the new Adi’s Archive line for Fall 2012 as they didn’t have any samples in the Sweden Showroom. Don’t think I’m allowed to show them yet, but adidas Milano and adidas Oregon looked really good. After that, the heat in the adidas booth was just too much so we had to leave. And I am talking about that ordinary heat. Not that american hiphop-lingo heat as in really nice stuff. Btw – Jeremy Scott is still crazy, but not as crazy as the price of some of those adidas originals x Jeremy Scott stuff they showed.
And after walking through 3 gigantic hallways filled to the roof with crap like Uggz, Crocs, Roland, Smiley and whatnot, we finally end up in the far end hallway. That one is better. I would say they have limit in that hallway to only about 40% crap. Here we said hello to New Balance who showed us some heat – as in the American hiphop-lingo meaning of the word. Nothing out of the ordinary, but made in UK 576 or made in USA 998 is really good. Not sure if I’m allowed to show you these pics either… but as you probably can find them online already I think I might just go ahead anyway.
After New Balance we strolled around the crap section and stopped by in some of the nicer brands booths. Finally ending up in the WeSC booth. Nice people in there as usual, but I was really looking for Greger. It is something of a routine to get him to promise you something that someone else can not deliver. And I also really wanted to tell him that I will always say wäsk, and not Vi S C. But I had a chance to tell him that in Day 2.
Puma served alcohol, so me and Charlie had a (and this a is very important here) sex on the beach. After that, some of the crap brands started to look way better. Quick stop for a 20 euro sibylla burger lunch and then say hi to Vans where we also hustled up some tickets to that evening’s party. Then walk through 3-4 more hallways with crap to end up in the far end of the old airport. As we were running out of time we only stopped by the Carhartt booth real quick to say hi to Johan. Carhartt showed some really nice stuff as well.
Wow – I just realized that this is far more text than even I bare to read…. sorry about that. I wanna say it won’t happen again, but I tend to do alot of rambling lately. So it will probably happen again. But I will leave you with this for now, and deliver Day 1 – Pt 3 tomorrow.
-
-
Rachel was happy to not be to involved in creating the booth.
-
-
I am such an amazing photographer. This is the backs of Charlie and Josefin, and Peter
-
-
I think I had a plan here, taking a picture of Johan with the crazy Jeremy Scott shoe to the left in the background. Genius
-
-
Rachel wanted to take a pic with Johan where they both looked angry. Not sure this is their angriest…
-
-
Yes, there will be shoes with three stripes even for fall 2012
-
-
I like how this denim dude with sportsreporter haircut managed to look right into the camera. Good job
-
-
Sneakersnstuff x Smiley… I can see that happening…
-
-
Look for this picture to be posted on http://johnnyballe.blogspot.com/ sometime during spring 2013
-
-
At this point you really want to go back to the hotel and crack the minibar wide open
-
-
Even Charlie looks angry after walking through 4 hallways of c r a p
-
-
Made in the USA – New Balance 998 looks really good
-
-
Made in UK – brown premium leather M576 – Classic
-
-
Danielle actually told me she likes the pictures on my blog. Hope she likes this one
-
-
ain’t no trade show if that fat white dude is not around
-
-
So, this is probably not allowed to post. But hey, it’s a light blue Suede… it is not the new Iphone…
-
-
Oliviera of Happy Socks really wanted to be in this picture – have fun in Istanbul this weekend
-
-
You have some film in that bag? (that’s just funny if you’ve seen sällskapsresan)
-
-
See what I mean? We look at 15-20 brands at this show. We don’t need this much space. And this is only half of it
-
-
Now – Danielle – this actually is a good picture. You can see the Puma-drink served its purpose
-
-
So, Vans will have clothes in the OTW line for fall 2012
-
-
Did I ever tell you I am not a Vans dude? But this looks very ok to me
-
-
All of a sudden, in the middle of all crap – JB found something
-
-
This sign cost about $600 to produce. In converse language that is about €700, 10000 kr and £500
-
-
”Charlie – put your tounge in Kevin Costners ear and I’ll take a picture of it” That is a strange thing to ask someone right?
-
-
I think Johan also had a zip of that Sex on the beach
-
-
So, this represents all the nice stuff I am not allowed to post pictures of..
-
-
The dude to the left looks a bit … wierd
Gilla detta:
Gilla Laddar in …