Archives for posts with tag: bread&butter

Day 2 of the summer tradeshow trip. No rest for the wicked. Up early to a breakfast meeting with Vans to talk about secret projects. And as it is impossible to get a cab after 9 me and Peter decided to walk back to our hotel.

A few appointments this day, and with my bag lost and the deadline on Nike spring 2013 we had to split up after the visit to Seek. I had so much fun at Seek that I forgot to take pictures… Not really. But I will tell you that the Our Legacy collection looked decent. Shoes were alright, and there are some really nice pieces of fashion in their clothing line. You can expect to find Our Legacy at Sneakersnstuff any day now.

After that I took refuge to the hotel lobby with my laptop to nail down the Nike sp13 order. There are some true iconic classics within the Nike Air Max range (for example a super nice vintage Nike Air Max 90 Infrared) that will be back and the question was how to fit in a really huge order of those besides the rest of the collection that also looked nice. I think I managed ok. And oh yeah, the Air Jordan 5 Retro will be back for spring 13. In white/blk/fire red. However, Nike changed the rules of Jordan to not letting us order as many as we would want. Not even near as many. So it will be mayhem when we release them this spring.

Done and happy I walked in to the Supra showroom. I think they get my vote for best showroom this time as well. Nice food. Good coffee. Nice people. Shuttle service. What more could you ask for? I know I told you this before. I’m not a skater. But I am also not a hater, and Supra has some nice shoes out.

After Supra we rolled on to the Opening Ceremony x Adidas Originals press event of whatever it was called. Met Umberto and Rachel and the rest of the Adi crew. I love my job. I get to hang out with fun people all the time. The Spring 13 collection is way better than the Fall 12 if you ask me. So much easier to wear. But the second delivery of Opening Ceremony x Adidas Originals fall 12 is not shabby either.

And on to the Wesc x SNS x Vice party. Apparently the party was held in Goebbels old bunker. And apparently it was raining as hell when we started. But never the less. Me and Jonas was up for 2 hours on the decks. And we had a lot of fun. Smart man as I am, I left my phone in a puddle to charge it.. so it was dead for a good 4-5 hours… so no epic pics. But we had an epic time though. Thanks for putting us on WeSC. Let’s do it again soon. Perhaps in a sunnier and warmer place?

Day 3 was more of a sum up. We looked through the OC x Adi collection again to place the orders, and then dinner with Otto to talk more secrets. There was a lot of secret talks this trip. Had the privilege to hang out with our Sneakersnstuff Malmö store manager Tuan for the rest of the afternoon as we both was going to Copenhagen.

Back home it was time for vacation with the family. And the summer of rain and cold was well on it’s way.

Wow – what a pretentious sum up. Well, for what it’s worth I’ve managed to get David ”shitballs” ”nowhitesauce” Wilson to start instagram.

Tradeshow season is here, and it was time to head down to Berlin. Me and Tuan flew in from Copenhagen as my family stayed with the in-laws in Malmö. That could have started better I guess… my danish is a bit rusty at 7 in the morning. And well in Berlin it turns out that my bag was missing. Not sure how they even managed. They should have had about 15 bags, but only about 10 bags made it… And Charlotte, who flew in from Stockholm with Peter, Johan, Erik J and Thomas, also had her bag lost by Air Berlin…

So after filing the bags missing to the very German woman at that desk, we came into our hotel a bit later than expected. But after a steady breakfast at Oliv, things felt a little better. And then one Supra shuttle service (good service) to go to hell on earth… aka Bread & Butter. That tradeshow is the oposite of inspiration… Still, a lot of good people we know are there, so we kind of have to go. Besides, we had a few meetings booked.

First of was Asics, who told us that there would be no Asics for 2013… I mean, not for lifestyle anyway. All lifestyle products will be branded with Onitsuka Tiger. But the door was not completely shut for still releasing some LE’s from the GEL series. After that we bumped into big surf dude Magnus Wedhammar who is now at Converse in Boston. Magnus was our first apparel sales rep for Nike back in the days so we go way back and it was good to see him of course.

Then grabbed some invites for the party that we had with WeSC and Vice on the thursday and had a nice chit chat with the good people from Stockholms finest Skatewear brand. Danne Schön was still awake at this hour.

Well, showing face and chit chatting is very tiring, so we all decided to have lunch in the sun. And then on to the ”new” section. It was called fire department or something. Said hi to CP-Johan (Carhartt-Pointer) on the way, and then had some dried reindeer meat at Denim Demon who had showed up at BBB for the first time.

The main objective with Wednesday evening though, was to eat burgers at The Bird on Pontus’s expense. Not that it has to be on his expense, but it just is. And the best thing about going to The Bird, besides the killer burgers, is the fact that most of the good friends – and the reasons why you go to Berlin – are there too.

Oh snap – I forgot. We found David C Wilson somewhere between the Asics booth and meeting Wedhammar. He snuck me a ice cold Small Sake and I kept it in my pocket for 30 minutes. Small Sake is best enjoyed ice cold. But still. David C Wilson!

To sum up Day 1, we ended up at a Our Legacy/Rollerboys party somewhere… that was also fun. And for the record Viktor Tell could use a haircut. And you will find Our Legacy at Sneakersnstuff any day now.

One day, I will have the ego big enough to have a 2 hour film made about every trip we go on. But for now you will have to settle for this nice feature made by Johan – @johnnyballe – those of you who are into twitter need to follow him asap. Other sneakersnstuff peoples on this trip that you can also follow on twitter was my buddy and co-founder Peter – @peter_sns, our women’s clothes buyer and store manager Charlotte – @iamcharls and me Erik – @sneakererik.

Sneakersnstuff in Berlin from Sneakersnstuff on Vimeo.

Besides from the adidas Jeremy Scott line there is not that much footage of products in there. We will try to get more cheeky in that area next time around.

Not sure when was the last time I got up at noon. It is not that common these days. Me and Johan shared room – I told you this right? If not, I have a really good video of Johan if anyone would like to see it. He won’t allow me to post it, but if you ask me when you see me and promise not to tell Johan, I’ll show you. Codeword is ”I can see clearly now”. Another tradition we have is to eat lunch at Monsieur Vuong. Usually on the Friday, when everybody is a bit hung over. What is weird is that Johan is always the most hung over of us. And he doesn’t even drink.

We had a scheduled appointment with Norse Projects at the Capsule tradeshow at 14.00. Norse Projects is a bit new to us. I mean, Norse is not new to us – but Sneakersnstuff has not carried Norse Projects before. But we just got the spring delivery through the door – so you can now find all the good looking stuff from Norse Project at Sneakersnstuff. But we browsed through the Fall 2012 and that all looked very good. The mandatory Heather Orange Knitted Sweater was there of course. You cannot call yourself fashion if you don’t have that in your line for fall 2012. Heather Orange Knitted Sweaters is the new rolled up red knitted hat. Or it will be. Don’t try it now, it will be too soon and people will laugh at you. You can buy it now and start using it from July.

Not sure why I didn’t take any pics of the Norse collection. I think it might because they are Danish and that I don’t know them that well. I am not trying to offend any possible Danish reader – but let’s just say that the business ethics is a bit different between Sweden and Denmark… Just saying…

But after checking out Norse, we walked over to Wood Wood. And those guys I know and they have always been very friendly, ever since they got to do that Adidas collaboration before us back in the day. And to give credit when credit is due – their business ethics has been flawless so far. Laust was a bit bummed out since he had to pack down the men’s collection and ship it to Paris. So we re-scheduled our appointment and will hook up in Stockholm instead.

As for Capsule it is by far the best tradeshow in Berlin. Next time I am not sure if I will even go to Bread&Butter. And if Denim Demon play their cards right I will not even go to Seek. And I was very tired that Friday, so I’m guessing it was even better.

So – that concludes my reports from BBB Spring 2012. After Capsule we went back to our hotel for the traditional Pizza before heading to the airport. Ran into Michael Mohn and he had been at the hospital for a few days since a dog had eaten his nose. Did not sound funny at all. Hope you are feeling better Micke.

You know you’ve got older when you are hung over for two days.

So, Day 1 – Pt 2 will take us from Berlin Mitte to the Bread&Butter tradeshow. I think they have about 9 hallways. And you enter in the middle, and that is where you will find adidas originals. So far so good. But sometimes adidas feels a bit all over the place. To me it does not make sense to be showing classic retro styles like Superstar, Pro Shell and such in a plastic futuristic environment. But that’s just me I guess. But if any of you decision makers at adidas read this – next year, you can do what you do at Bread&Butter, but also show the more classic styles in a low key booth at Capsule or something. Just saying..

Anyways, as we had seen most of the adidas fall 2012 we did not really have much to do there. But it was nice to run in to Rachel and Josefin (what’s up girls!) and also glad, but a bit surprised to run into Ben Preuss in the adidas booth. He have moved on to Holden, and their stuff with Stussy looks really good. Don’t be suprised if you will find that at sneakersnstuff later on this year.

Besides that we had someone to hunt down the new Adi’s Archive line for Fall 2012 as they didn’t have any samples in the Sweden Showroom. Don’t think I’m allowed to show them yet, but adidas Milano and adidas Oregon looked really good. After that, the heat in the adidas booth was just too much so we had to leave. And I am talking about that ordinary heat. Not that american hiphop-lingo heat as in really nice stuff. Btw – Jeremy Scott is still crazy, but not as crazy as the price of some of those adidas originals x Jeremy Scott stuff they showed.

And after walking through 3 gigantic hallways filled to the roof with crap like Uggz, Crocs, Roland, Smiley and whatnot, we finally end up in the far end hallway. That one is better. I would say they have limit in that hallway to only about 40% crap. Here we said hello to New Balance who showed us some heat – as in the American hiphop-lingo meaning of the word. Nothing out of the ordinary, but made in UK 576 or made in USA 998 is really good. Not sure if I’m allowed to show you these pics either… but as you probably can find them online already I think I might just go ahead anyway.

After New Balance we strolled around the crap section and stopped by in some of the nicer brands booths. Finally ending up in the WeSC booth. Nice people in there as usual, but I was really looking for Greger. It is something of a routine to get him to promise you something that someone else can not deliver. And I also really wanted to tell him that I will always say wäsk, and not Vi S C. But I had a chance to tell him that in Day 2.

Puma served alcohol, so me and Charlie had a (and this a is very important here) sex on the beach. After that, some of the crap brands started to look way better. Quick stop for a 20 euro sibylla burger lunch and then say hi to Vans where we also hustled up some tickets to that evening’s party. Then walk through 3-4 more hallways with crap to end up in the far end of the old airport. As we were running out of time we only stopped by the Carhartt booth real quick to say hi to Johan. Carhartt showed some really nice stuff as well.

Wow – I just realized that this is far more text than even I bare to read…. sorry about that. I wanna say it won’t happen again, but I tend to do alot of rambling lately. So it will probably happen again. But I will leave you with this for now, and deliver Day 1 – Pt 3 tomorrow.

 

 

 

 

Wow… every time I go on these trips, I try to remind myself how intenced they can be. And every time I come home I am amazed over how intenced that trip was. So many people you know, all in one city – and you hook up with a lot of friends. And for me, just trying to be nice for 3 days in a row is very hard. Not really, but when you walk by one crap brand after another you sort of want to chew someones head of. And if you haven’t been there yet – be warned. The amount of crap all lined up at one place is mindblowing.

Some golden nuggets though. And as it takes a few days to get back on track, you will have to bare with me on the slow posting. Posting random funny pics is, believe it or not, not my actual job. But there will be some good stuff posted shortly. I am still debating with myself if I should post that picture of myself with my t-shirt tied up, showing my not-so-small-anymore belly… I think I might have been a bit drunk at that point. One part of me feel a bit embarressed over those pics. And one part don’t really care to much. And then there is the part that figures that a few peoples already have those pics somewhere – and stuff like that goes around… I might have to do some sort of a poll here to find out if you want to see that pic or not.

But now – without any further ado – day 1, pt 1.

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