As I am falling a bit behind schedule on my posts from Berlin, I wanted to make Day 2 as one post only. But looking at the pictures, and thinking back on all the fun moments on Day 2 – I have to split it up. So, welcome to the 19th of January.

It is Thursday today. Last night we went to the Vans OTW party (among other things) but did not go crazy, so we are feeling pretty good. Weather is more like expected as well. That sunlight yesterday threw me off. Last summers adidas Consortium breakfast offered weird sausages and other strange things, so in the spirit of better safe than sorry, we (well, some of us) enjoyed the breakfast buffet at the hotel.
It is amazing how many run down buildings that would make really nice apartments that is just laying about in Berlin. The adidas Consortium Breakfast was in one of those buildings. And this year they certainly stepped up their breakfast. And since I already had breakfast at the hotel I just went for Chocolate cake. As usual, this was no health trip. As for the actual products – it looked good. Remember the adidas Consortium Tabula Rasa project with the all white styles that dropped in November? It is now time to fill those white canvases. And no, I am not talking about adicolor. The drops are scheduled for May and June.

So – on to Seek. They had moved. Just 100 meters, but still… This tradeshow was one step up from Bread&Butter. Actually it was a few steps up. But, most brands in there all looked the same. And speaking of Same (what’s up Gothenburg) Denim Demon had their booth at Seek. Of course we stopped by and had some dried reindeer hart, and a snaps. Some of the Denim Demon spring collection just got delivered, and the fall 2012 collection looked really good. New labeling and stuff as well. Labeling and hang tags are very important – in a time of ”everything-looks-the-same” details like that will make the difference (do you hear me Aaron). And speaking of everything-looks-the-same… I circled around the two floors of Seek. And I am sure there were good brands there. But they all sort of looked the same. And no brand gave me a reason to even enter their booth.

The lack of excitement was obvious. So, we decided to go for lunch with Josefin and Otto from adidas in Mitte instead. We had a secret project to talk about, so it was business and pleasure mixed together as usual. Quick pitstop back at the hotel, and then a sit down with Supra. Yes, I know you know I am not a skate dude. But last summers BBB, Supra was about the only brand that inspired me. So, I was happy to be back up there to talk about the fruit of that inspiration. Besides, they had a really good dessert. Supra crew were as nice as always, and we had more secret-project-talks, so all was good. After Supra we walked back to the hotel. We had the impossible task of being at two dinners at the same time ahead of us. And of course that evening got a bit out of hand… Stay tuned for Day 2 Pt. 2 soon.