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Berlin Summer BBB Day 2, 3 and more bcktrckng

3 augusti, 2012 //
1

Day 2 of the summer tradeshow trip. No rest for the wicked. Up early to a breakfast meeting with Vans to talk about secret projects. And as it is impossible to get a cab after 9 me and Peter decided to walk back to our hotel.

A few appointments this day, and with my bag lost and the deadline on Nike spring 2013 we had to split up after the visit to Seek. I had so much fun at Seek that I forgot to take pictures… Not really. But I will tell you that the Our Legacy collection looked decent. Shoes were alright, and there are some really nice pieces of fashion in their clothing line. You can expect to find Our Legacy at Sneakersnstuff any day now.

After that I took refuge to the hotel lobby with my laptop to nail down the Nike sp13 order. There are some true iconic classics within the Nike Air Max range (for example a super nice vintage Nike Air Max 90 Infrared) that will be back and the question was how to fit in a really huge order of those besides the rest of the collection that also looked nice. I think I managed ok. And oh yeah, the Air Jordan 5 Retro will be back for spring 13. In white/blk/fire red. However, Nike changed the rules of Jordan to not letting us order as many as we would want. Not even near as many. So it will be mayhem when we release them this spring.

Done and happy I walked in to the Supra showroom. I think they get my vote for best showroom this time as well. Nice food. Good coffee. Nice people. Shuttle service. What more could you ask for? I know I told you this before. I’m not a skater. But I am also not a hater, and Supra has some nice shoes out.

After Supra we rolled on to the Opening Ceremony x Adidas Originals press event of whatever it was called. Met Umberto and Rachel and the rest of the Adi crew. I love my job. I get to hang out with fun people all the time. The Spring 13 collection is way better than the Fall 12 if you ask me. So much easier to wear. But the second delivery of Opening Ceremony x Adidas Originals fall 12 is not shabby either.

And on to the Wesc x SNS x Vice party. Apparently the party was held in Goebbels old bunker. And apparently it was raining as hell when we started. But never the less. Me and Jonas was up for 2 hours on the decks. And we had a lot of fun. Smart man as I am, I left my phone in a puddle to charge it.. so it was dead for a good 4-5 hours… so no epic pics. But we had an epic time though. Thanks for putting us on WeSC. Let’s do it again soon. Perhaps in a sunnier and warmer place?

Day 3 was more of a sum up. We looked through the OC x Adi collection again to place the orders, and then dinner with Otto to talk more secrets. There was a lot of secret talks this trip. Had the privilege to hang out with our Sneakersnstuff Malmö store manager Tuan for the rest of the afternoon as we both was going to Copenhagen.

Back home it was time for vacation with the family. And the summer of rain and cold was well on it’s way.

Wow – what a pretentious sum up. Well, for what it’s worth I’ve managed to get David ”shitballs” ”nowhitesauce” Wilson to start instagram.

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Kategorier Family&Friends, Music, Sneakersnstuff, Travel, Uncategorized

Back in Berlin – Day 1 – Still back tracking…

27 juli, 2012 //
6

Tradeshow season is here, and it was time to head down to Berlin. Me and Tuan flew in from Copenhagen as my family stayed with the in-laws in Malmö. That could have started better I guess… my danish is a bit rusty at 7 in the morning. And well in Berlin it turns out that my bag was missing. Not sure how they even managed. They should have had about 15 bags, but only about 10 bags made it… And Charlotte, who flew in from Stockholm with Peter, Johan, Erik J and Thomas, also had her bag lost by Air Berlin…

So after filing the bags missing to the very German woman at that desk, we came into our hotel a bit later than expected. But after a steady breakfast at Oliv, things felt a little better. And then one Supra shuttle service (good service) to go to hell on earth… aka Bread & Butter. That tradeshow is the oposite of inspiration… Still, a lot of good people we know are there, so we kind of have to go. Besides, we had a few meetings booked.

First of was Asics, who told us that there would be no Asics for 2013… I mean, not for lifestyle anyway. All lifestyle products will be branded with Onitsuka Tiger. But the door was not completely shut for still releasing some LE’s from the GEL series. After that we bumped into big surf dude Magnus Wedhammar who is now at Converse in Boston. Magnus was our first apparel sales rep for Nike back in the days so we go way back and it was good to see him of course.

Then grabbed some invites for the party that we had with WeSC and Vice on the thursday and had a nice chit chat with the good people from Stockholms finest Skatewear brand. Danne Schön was still awake at this hour.

Well, showing face and chit chatting is very tiring, so we all decided to have lunch in the sun. And then on to the ”new” section. It was called fire department or something. Said hi to CP-Johan (Carhartt-Pointer) on the way, and then had some dried reindeer meat at Denim Demon who had showed up at BBB for the first time.

The main objective with Wednesday evening though, was to eat burgers at The Bird on Pontus’s expense. Not that it has to be on his expense, but it just is. And the best thing about going to The Bird, besides the killer burgers, is the fact that most of the good friends – and the reasons why you go to Berlin – are there too.

Oh snap – I forgot. We found David C Wilson somewhere between the Asics booth and meeting Wedhammar. He snuck me a ice cold Small Sake and I kept it in my pocket for 30 minutes. Small Sake is best enjoyed ice cold. But still. David C Wilson!

To sum up Day 1, we ended up at a Our Legacy/Rollerboys party somewhere… that was also fun. And for the record Viktor Tell could use a haircut. And you will find Our Legacy at Sneakersnstuff any day now.

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Kategorier Sneakers, Sneakersnstuff, Travel

Hold the phone! There is a WeSC / Vice / Sneakersnstuff party on Thursday!

3 juli, 2012 //
0

I realize that posting here once every second month is not really getting me more followers. But, as you might have guessed from the amount of text in my posts, I am not doing this to get more followers…

And yes yes yes, I know I’ve promised you pics and backtracks and what not. But here is the deal: it is time for Berlin tomorrow. And you know what that means. So there is no way I will be able to catch up on 3 months missed posts. I will do some eventually, because I have some really funny pics I want to share.

But right now I have something more important to tell you. As you might have noticed – the WeSC stocks has gone through the roof (not really but still) and is up 25% past week. And going back one week, that is exactly when rumors about a certain collaborative party in Berlin on Thursday the 5th started to afloat.

Co-incidence? I think not…

I any case – I know you all have a busy schedule in Berlin – but you know you usually end up at the WeSC party anyway so… here is yet another reason.

More information to follow shortly (and by information I mean that the public has requested me and Capitan Jonas Wiehager to entertain in the VIP-room with music and cheers (and by public demand I mean myself – I actually asked to do it (it will be fun and it might help me not to drink way too much))).

So – come on down ya’ll

So – what are you doning on thursday?

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Kategorier Me, Music, Sneakersnstuff, Travel

A Tres Bien night in Paris – still back tracking

22 maj, 2012 //
13

Back from Las Vegas and New York, I just had time for my birthday and hang out with my wife and kids for a bit, and then back on the road. Or plane…
Nike Sportswear has a few collections under their umbrella, but perhaps the most exciting one right now is the Nike x Undercover line. The Nike x Undercover line, also known as the Nike Gyakusou Line is running clothes designed by Jun Takahashi and his Undercover team, and it has that perfect balance of extremely detailed, yet very clean. And that was the main reason for us to come to Paris for 2 days.

On top of that Nike also showed their Nike Pinnacle line, and some nice Nike Quickstrikes, and Nike TierZero styles. In case you are not as snowed in on this as I might be, I will give you a quick explanation of these terms.

Nike Pinnacle – almost what it sounds like. This has been the home for some top of the line clothing from Nike. You will usually find really well designed and underrated pieces of clothing in that range. With details as waterproof cotton, hidden zippers and so on. From what I hear, 2012 will be the last year for Nike Pinnacle. But you never know with these things.

Nike Quickstrike – if you like what you see and it says Nike Quickstrike – it means you have to strike quick. It also means that the productions is limited. For us it means a range of shoes that are outside the ordinary range that we buy into 4 times a year. Nike Quickstrikes are spread out over the year and have one drop every other (or sometimes every) week on Fridays (and some occasional Wednesday). I think there are about 5-10 Nike Quickstrike accounts within Sweden, but don’t quote me on that. But I know for a fact that Sneakersnstuff has been a Nike Quickstrike account since the release of the Edge pack with the Nike Air Force II, Nike Air Trainer 1 and the Nike Air Max 90. I think that was around 2002.

Nike TierZero – What we are gonna do right here is to go back. Back into time (hiphop voice) to 1999 when we opened Sneakersnstuff. At that time there was no Nike Sportswear. Just Nike. And the same guy that sold us running shoes was the same guy who sold us Nike Air Force 1 (What’s up Fryken). In fact, most of the styles we bought at that time were new styles. Not just retroed styles in new colorways. Some times I miss those days. Anyway – when the retro business started to blow up, Nike came up with the idea to tier all their accounts into different levels. Tier 1 was top level and stores on that level could get access to everything. Tier 2 was a bit more average stores, and they could not get access to all products. And so on. This was to segment the market to keep the interest in the brand as they grew rapidly. It would be hard to keep the attention from all the trendsetters if all, let’s say, price focused stores were able to buy all the coolest stuff. That could make even the coolest sneaker uncool.
Well – as the business grew, Nike had to keep pushing the boundaries of cool. And now they had a problem, since they already had some decent stores in Tier 1. But to top it of with even more limited runs of sneakers – they created Nike Tier Zero. So, at stores with Tier Zero account is where you can find even more limited stuff.
So far so good. But today this has all evolved a bit. Even though Nike Tier Zero still only has one door (yes, Sneakersnstuff are very proud to be Sweden’s only Nike Tier Zero account), Nike has lately added TierZero+(that really should be named TierZero- since it’s one level down from Tier Zero) and some other variations to the Nike TierZero world. So if you ask me what the rules are today, I don’t think anyone really knows anymore. Still – it is under Nike TierZero you will find some of the more hard to get styles.

And there you have it. A back dated update of my life. This updates brings you up to date to March 1st. Don’t be surprised if my next post will quickly sum up April and May to just get back to now. Because I am not really feeling this back-tracking thing…

And oh yeah – most of the time we go to Paris, we see the brothers from Tres Bien Shop. Not sure why, because most of the brands they deal with are Japanese. They should change their name to とても良いお店. Still, I like those guys. And they have a very good selection of brouges and such.

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Kategorier Sneakers, Travel

The USA trip – back tracking edit pt. 2 – New York

20 april, 2012 //
0

So… that was a rather long break from blogging. I like how my last post was pt. 1. For any of you that just have been patiently waiting – I salute you. Those of you that never even noticed my absence – I salute you too. But… since I had the privilege to hang out with David C Wilson last weekend where he actually asked me why I haven’t updated my blog in forever, I figure I should step this up a bit. I mean, between David C Wilson and Danielle Krasse I now know I have two readers of this poor excuse of a blog.

And since the main reason for my blog absence is that I have been super duper busy lately – that means I have plenty of storytelling to share with you. Let’s start by doing this pt. 2 back track thingy.

For this New York trip I would like to thank Reebok for hooking us up with NHL tickets. And adidas for the NBA tickets. Also shout out (yes, very hiphop) to Mike Packer for also hooking us up with tickets.

If you for any reason feel that this report from our trip to Las Vegas and New York in febuary feels a bit late… you should follow me on Instagram – @sneakererik.

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Kategorier Travel

The USA trip – back tracking edit pt. 1 – Las Vegas

7 mars, 2012 //
57

So here is the deal. I started to write on this report from Las Vegas on the way to Las Vegas. I thought I would have time to do updates here on a daily basis… but, oh was I mistaken. And now it has almost been a month since we got on that plane to Vegas for the Trade Shows…

So, I have started two or three really long posts for every day. But looking at them now, they feel a little bit old. It would have made sense to tell you everything day by day… but now I figured I will just share the photo’s with you instead. If you have a Iphone, you could also follow me on Instagram and you might have seen these pics about one month from now. And that is really important in this social networking era right. You have to know everything now. To learn about something one full month later is just not worth it..

So – if you do have any questions regarding our trip to Vegas (yes, I did gamble – and this time I actually won). feel free to hit me up below. I think one of the highlights must have been the conversation I had with Brian from Hanon about helmets and such. Or when Kevin showed me the price of the Champagne on the meny he had brought from some place. Or just hanging out with my long lost friend Rikard (pronounced Rick Hard… for real). Or waiting at Newark airport for 3.5 hours. No, that wasn’t that fun… but what I am trying to say here is that it is the company that makes these trips. So thanks for hanging out. I had fun. Now – pictures

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Kategorier Family&Friends, Travel

Quick visit to London

9 februari, 2012 //
0

I’ll try to make a long story short here. For the past few years Vans has been sold through an agency in Sweden. They have been based in Gothenburg and as far as I know they have never been to any store in Stockholm. Not that the fact that they never visited anyone has anything to do with this, but to me it’s just weird to sell and represent a brand in a country and never even visit your biggest accounts.

Perhaps that was one of the reasons why the are no longer the agents for Vans in Sweden. Vans will now be sold directly from Vans and that can only mean good things. For us anyway. But there was a glitch in the set-up and the agents contract ended 2011, but the new sales organization will not be all set up for Sweden until end of March 2012. And the deadline to place your orders in order to get your stuff in time for Fall 2012 is… well, it was pretty much today. So, Vans were kind enough to invite us to their showroom in London to show us the line there. And I like London so I don’t mind going there – even though I already have a lot of travels scheduled for February.

Me and Peter took off around 7 in the morning and hit the Vans showroom in Hammersmith (Stockholm reference: Haninge Centrum) around 9 uk time. A quick chat and then browsing through the different collections; Vans California, Vans Classics and Vans OTW. They also do the Surf and Turf stuff, but we are not really that kind of store so they didn’t even bother showing it. Good call. We also looked at the Vans Vault collection where some styles looked really nice, although priced way to high and some designs are more unwearable experiments than anything else.

I like Vans, and thank you for your hospitality Andy and Kevin. It is still vulcanized shoes and that’s like driving around in T-Fords, but nice people and some good looking stuff makes my day.

Vans had us booked at K-West hotel. A pretty nice hotel. But it was close to that Haninge Centrum area, so we had to subway ourselves for while to get to central London. Not too bad though. English people obviously don’t do lunch. They do sandwich and crisps… Crisps?!? And around 4 pm they go straight to the Pub for beer and more crisps. I’m not sure how they survive. Me and Peter hit Tottenham Court Road around 3.30 and went straight to Bodean’s, a place Andy had mentioned. And I am a sucker for slow cooked meat so this was the perfect spot. Pulled pork and burnt ends is what I am all about.

Lot’s of meat later we were standing outside Footpatrol where Michael La MJC was hosting a book signing of the All Gone 2011 book. Yes, the same as we did in Sneakersnstuff last week (check the Sneakersnstuff blog for pictures). As we were among the first on the scene we figured we’d check out Liberty for a while first. I like to walk around in there and look at the shirts, even though they all remind me that I need to loose weight. Maybe that is why I like to walk around there. Because I need to let go of a few kilos and that is my brains way of sub-consciously remind myself of that. If only this damn snow would go away. As my wife says – fit people run in bad weather and enjoy good weather. Unfit people (hello) only run when the weather is perfect. There I go loosing track again. I am like a less funny Eddie Izzard, but without boobs. Or just not as big.. #chipstutte. He is very good at sidetracking. But I think he does it intentionally. I don’t… I just tend to write long blogposts. But I think I will keep that up, I figure most of you don’t even read the damn thing anyway. You just look at the pictures. I could write pretty much anything here. Aeogna lliena inlknglk inlkne haenk. Ase.

Back at Footpatrol a few friendly faces had popped in. Gary and Mubi from CT were there. And Marc from Le Coq Sportif and a few more people. Other than that I would say that it was pretty much the same routine as home. Free Red Stripe’s and hiphop music. After all the All Gone books were All Gone (had to be said) Michael wanted to go to Nandos. Apparently it reminded him of the ”Old” London when you used to go to 40 degrees and To be confirmed (trade shows). Well, I like the new London better. And I am not likely to ever eat at Nandos again. I mean, it wasn’t that bad – but of all the great places to eat in London… At least the company was good. Among other things I learned that Jimmy the hitman is now also know as Jimmy the granddad. Allegedly one of the youngest granddads in the UK. And I had him pinned down as 25 something.

A few chickens later me and Peter called Addison Lee to pick us up. Good chap that Lee fellow. Comes very well recommended as well.

Today has been more of a ”catch-up” day. Sending out FAll 2012 orders for Supra, New Black, Karhu and Vans. A trip to central London for that mandatory lunch at Busaba Eathai (still good food), checking out Nike Town (the palace of love and hate), picking up toys for my kids (cars). For some reason I skipped macaroons this time.. starting to regret that now though. And then pack ourselves in like sardines on to the tube to go to Paddington and the Heathrow express. I like Terminal 5 at Heathrow. Picked up some make-up for my wife and coffee and cookie (kaffe och kaka) from Starbuck (when in Rome). All of a sudden we are late, and had to hurry to the gate. Of course the plane would be 45 minutes late anyway so… And that was that. 36 hours later and safe at home. Next trip on Sunday. Las Vegas and New York. Who’s jealous? I am not gonna lie. I am really looking forward to that. I will of course miss my family (not looking forward to being gone from my kids for over one week). But the Las Vegas trips are usually legendary. So stay tuned…

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Kategorier Family&Friends, Sneakers, Travel

Berlin Bread&Butter – The Movie

2 februari, 2012 //
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One day, I will have the ego big enough to have a 2 hour film made about every trip we go on. But for now you will have to settle for this nice feature made by Johan – @johnnyballe – those of you who are into twitter need to follow him asap. Other sneakersnstuff peoples on this trip that you can also follow on twitter was my buddy and co-founder Peter – @peter_sns, our women’s clothes buyer and store manager Charlotte – @iamcharls and me Erik – @sneakererik.

Sneakersnstuff in Berlin from Sneakersnstuff on Vimeo.

Besides from the adidas Jeremy Scott line there is not that much footage of products in there. We will try to get more cheeky in that area next time around.

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Kategorier Travel

Berlin Bread&Butter Day 3

31 januari, 2012 //
17

Not sure when was the last time I got up at noon. It is not that common these days. Me and Johan shared room – I told you this right? If not, I have a really good video of Johan if anyone would like to see it. He won’t allow me to post it, but if you ask me when you see me and promise not to tell Johan, I’ll show you. Codeword is ”I can see clearly now”. Another tradition we have is to eat lunch at Monsieur Vuong. Usually on the Friday, when everybody is a bit hung over. What is weird is that Johan is always the most hung over of us. And he doesn’t even drink.

We had a scheduled appointment with Norse Projects at the Capsule tradeshow at 14.00. Norse Projects is a bit new to us. I mean, Norse is not new to us – but Sneakersnstuff has not carried Norse Projects before. But we just got the spring delivery through the door – so you can now find all the good looking stuff from Norse Project at Sneakersnstuff. But we browsed through the Fall 2012 and that all looked very good. The mandatory Heather Orange Knitted Sweater was there of course. You cannot call yourself fashion if you don’t have that in your line for fall 2012. Heather Orange Knitted Sweaters is the new rolled up red knitted hat. Or it will be. Don’t try it now, it will be too soon and people will laugh at you. You can buy it now and start using it from July.

Not sure why I didn’t take any pics of the Norse collection. I think it might because they are Danish and that I don’t know them that well. I am not trying to offend any possible Danish reader – but let’s just say that the business ethics is a bit different between Sweden and Denmark… Just saying…

But after checking out Norse, we walked over to Wood Wood. And those guys I know and they have always been very friendly, ever since they got to do that Adidas collaboration before us back in the day. And to give credit when credit is due – their business ethics has been flawless so far. Laust was a bit bummed out since he had to pack down the men’s collection and ship it to Paris. So we re-scheduled our appointment and will hook up in Stockholm instead.

As for Capsule it is by far the best tradeshow in Berlin. Next time I am not sure if I will even go to Bread&Butter. And if Denim Demon play their cards right I will not even go to Seek. And I was very tired that Friday, so I’m guessing it was even better.

So – that concludes my reports from BBB Spring 2012. After Capsule we went back to our hotel for the traditional Pizza before heading to the airport. Ran into Michael Mohn and he had been at the hospital for a few days since a dog had eaten his nose. Did not sound funny at all. Hope you are feeling better Micke.

You know you’ve got older when you are hung over for two days.

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Kategorier Travel

Berlin Bread&Butter Day 2 – Pt. 2

30 januari, 2012 //
2

Ok, on to that rowdy evening of January the 19th. It all started calm enough. We hooked up with the Carhartt and Pointer people of Scandinavia in the hotel lobby. The Toft brothers Ed and Brian of Hanon were there as well. And Sundance and Sjöbusen from Footish. Since I didn’t want to walk anywhere in the rain we got a few cabs to take us to the Pointer Dinner @ Soho House Berlin… About 500 meters from our hotel… And after wandering around in the lobby for a while, they directed us to the dinner room on 2nd floor. John from Footpatrol and another bloke from Size? were there already – as were a few other known and unknown faces.

For those of you who don’t know we have a traditional burger dinner at The Bird every BBB. Well, I make it sound like it is our dinner – but it is really Pontus and Happy Rabbit’s dinner. This year we were invited to the Pointer dinner a few weeks before Pontus invited us – for that same day… I am still bummed that we missed that Bird dinner.

But, no shadow shall fall on the Pointer dinner. Food was grade A – and company was… well… I was sitting next to Brian all evening. And when he have had a few beers, I can’t understand a Scottish word he’s saying. No – I’m just kidding Brian – It was a treat to sit next to you, and thank you for laughing at my jokes. I’ll see you and Ed in Vegas. We will eat nothing but Nobu – I know you love that place.

Another thing about the Pointer dinner. The waitress was really good at topping up my glass. Gave me a good foundation for the evening. When dinner was done – or, maybe even a little while before the dinner was done we headed out. Options were: The Bird for 2nd dinner, Adidas Originals Party or the WeSC party. The WeSC party is usually where everyone end up. And it is usually the rowdiest party. Last summer I ended up walking home, drunk as a skunk in pouring rain…. not a sober decision.

Anyways, it turned out everybody left The Bird to go to the Adi party. But, time was running out so we took a cab to the WeSC party instead and figured that the people we knew at the adidas party would come to the WeSC party anyway. And if you were Swedish, the WeSC party was the place to go to. Most, if not all people were there. Lots of friends, expected and unexpected. Most unexpected to me must have been Aziz. And most expected… I don’t know – except for WeSC people – Jonas perhaps?

Well – and so it begun. Or kept on rather. Beer after beer, drink after drink. Before you know it, you are standing on the floor with your t-shirt tied up to show your belly (and thank you to all of you who has sent me pictures of this to remind me). One pocket inside out. Flipping the bird to Johan’s camera. Dancing butt-cheek to butt-cheek with David. Telling Greger that I say Wäsk and not Ui Ess See about 15 times (he still didn’t promise me any trip to LA or anything this time… might have to hook up with him later on to squeeze some kind of undeliverable promise out of him), and oh yeah – I even think I gave Johnnyballe a lap dance and some girl from the Shelta crew gave me a wedge. It was like a anti-alcohol commercial.

In my own defense I would say that I wasn’t really that drunk – I was just trying to uplift the spirit of the party. And I think I did a good job in that area. However, judging by the pics below I might have been a bit drunk after all.

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Kategorier Travel
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