Archives for category: Sneakers

It is almost 15 years ago now. Myself and Peter started Sneakersnstuff. Over the years we have had much love, and of course some haters. Yesterday Russ Bengtson of Complex Magazine posted a list of the best Sneaker Boutiques in the world right now. Just to be on that list, and in that crowd would be humbling enough. And Russ put Sneakersnstuff as number 1. Now, as a 16-year old kid from Gubbängen pointed out on my Instagram yesterday – Complex has lots of lists, and sometimes you might not agree to all that is written. And that is fine, every kid (and grown-up) is in title to their own opinion.

But to me, to have Complex Magazine, and Russ Bengtson telling us and the rest of the world that he actually thinks we are doing the best job in the business right now – that means the world to me. So – as much respect as I have  to everybody on that list – and also to all the stores that did not make Russ’s cut but who might as well be on that list too – I will take this moment to soak this in. Number #1. That calls for celebration. Thank you very much!

See the complete list here

 

 

Tradeshow season is here, and it was time to head down to Berlin. Me and Tuan flew in from Copenhagen as my family stayed with the in-laws in Malmö. That could have started better I guess… my danish is a bit rusty at 7 in the morning. And well in Berlin it turns out that my bag was missing. Not sure how they even managed. They should have had about 15 bags, but only about 10 bags made it… And Charlotte, who flew in from Stockholm with Peter, Johan, Erik J and Thomas, also had her bag lost by Air Berlin…

So after filing the bags missing to the very German woman at that desk, we came into our hotel a bit later than expected. But after a steady breakfast at Oliv, things felt a little better. And then one Supra shuttle service (good service) to go to hell on earth… aka Bread & Butter. That tradeshow is the oposite of inspiration… Still, a lot of good people we know are there, so we kind of have to go. Besides, we had a few meetings booked.

First of was Asics, who told us that there would be no Asics for 2013… I mean, not for lifestyle anyway. All lifestyle products will be branded with Onitsuka Tiger. But the door was not completely shut for still releasing some LE’s from the GEL series. After that we bumped into big surf dude Magnus Wedhammar who is now at Converse in Boston. Magnus was our first apparel sales rep for Nike back in the days so we go way back and it was good to see him of course.

Then grabbed some invites for the party that we had with WeSC and Vice on the thursday and had a nice chit chat with the good people from Stockholms finest Skatewear brand. Danne Schön was still awake at this hour.

Well, showing face and chit chatting is very tiring, so we all decided to have lunch in the sun. And then on to the ”new” section. It was called fire department or something. Said hi to CP-Johan (Carhartt-Pointer) on the way, and then had some dried reindeer meat at Denim Demon who had showed up at BBB for the first time.

The main objective with Wednesday evening though, was to eat burgers at The Bird on Pontus’s expense. Not that it has to be on his expense, but it just is. And the best thing about going to The Bird, besides the killer burgers, is the fact that most of the good friends – and the reasons why you go to Berlin – are there too.

Oh snap – I forgot. We found David C Wilson somewhere between the Asics booth and meeting Wedhammar. He snuck me a ice cold Small Sake and I kept it in my pocket for 30 minutes. Small Sake is best enjoyed ice cold. But still. David C Wilson!

To sum up Day 1, we ended up at a Our Legacy/Rollerboys party somewhere… that was also fun. And for the record Viktor Tell could use a haircut. And you will find Our Legacy at Sneakersnstuff any day now.

Back from Las Vegas and New York, I just had time for my birthday and hang out with my wife and kids for a bit, and then back on the road. Or plane…
Nike Sportswear has a few collections under their umbrella, but perhaps the most exciting one right now is the Nike x Undercover line. The Nike x Undercover line, also known as the Nike Gyakusou Line is running clothes designed by Jun Takahashi and his Undercover team, and it has that perfect balance of extremely detailed, yet very clean. And that was the main reason for us to come to Paris for 2 days.

On top of that Nike also showed their Nike Pinnacle line, and some nice Nike Quickstrikes, and Nike TierZero styles. In case you are not as snowed in on this as I might be, I will give you a quick explanation of these terms.

Nike Pinnacle – almost what it sounds like. This has been the home for some top of the line clothing from Nike. You will usually find really well designed and underrated pieces of clothing in that range. With details as waterproof cotton, hidden zippers and so on. From what I hear, 2012 will be the last year for Nike Pinnacle. But you never know with these things.

Nike Quickstrike – if you like what you see and it says Nike Quickstrike – it means you have to strike quick. It also means that the productions is limited. For us it means a range of shoes that are outside the ordinary range that we buy into 4 times a year. Nike Quickstrikes are spread out over the year and have one drop every other (or sometimes every) week on Fridays (and some occasional Wednesday). I think there are about 5-10 Nike Quickstrike accounts within Sweden, but don’t quote me on that. But I know for a fact that Sneakersnstuff has been a Nike Quickstrike account since the release of the Edge pack with the Nike Air Force II, Nike Air Trainer 1 and the Nike Air Max 90. I think that was around 2002.

Nike TierZero – What we are gonna do right here is to go back. Back into time (hiphop voice) to 1999 when we opened Sneakersnstuff. At that time there was no Nike Sportswear. Just Nike. And the same guy that sold us running shoes was the same guy who sold us Nike Air Force 1 (What’s up Fryken). In fact, most of the styles we bought at that time were new styles. Not just retroed styles in new colorways. Some times I miss those days. Anyway – when the retro business started to blow up, Nike came up with the idea to tier all their accounts into different levels. Tier 1 was top level and stores on that level could get access to everything. Tier 2 was a bit more average stores, and they could not get access to all products. And so on. This was to segment the market to keep the interest in the brand as they grew rapidly. It would be hard to keep the attention from all the trendsetters if all, let’s say, price focused stores were able to buy all the coolest stuff. That could make even the coolest sneaker uncool.
Well – as the business grew, Nike had to keep pushing the boundaries of cool. And now they had a problem, since they already had some decent stores in Tier 1. But to top it of with even more limited runs of sneakers – they created Nike Tier Zero. So, at stores with Tier Zero account is where you can find even more limited stuff.
So far so good. But today this has all evolved a bit. Even though Nike Tier Zero still only has one door (yes, Sneakersnstuff are very proud to be Sweden’s only Nike Tier Zero account), Nike has lately added TierZero+(that really should be named TierZero- since it’s one level down from Tier Zero) and some other variations to the Nike TierZero world. So if you ask me what the rules are today, I don’t think anyone really knows anymore. Still – it is under Nike TierZero you will find some of the more hard to get styles.

And there you have it. A back dated update of my life. This updates brings you up to date to March 1st. Don’t be surprised if my next post will quickly sum up April and May to just get back to now. Because I am not really feeling this back-tracking thing…

And oh yeah – most of the time we go to Paris, we see the brothers from Tres Bien Shop. Not sure why, because most of the brands they deal with are Japanese. They should change their name to とても良いお店. Still, I like those guys. And they have a very good selection of brouges and such.

I’ll try to make a long story short here. For the past few years Vans has been sold through an agency in Sweden. They have been based in Gothenburg and as far as I know they have never been to any store in Stockholm. Not that the fact that they never visited anyone has anything to do with this, but to me it’s just weird to sell and represent a brand in a country and never even visit your biggest accounts.

Perhaps that was one of the reasons why the are no longer the agents for Vans in Sweden. Vans will now be sold directly from Vans and that can only mean good things. For us anyway. But there was a glitch in the set-up and the agents contract ended 2011, but the new sales organization will not be all set up for Sweden until end of March 2012. And the deadline to place your orders in order to get your stuff in time for Fall 2012 is… well, it was pretty much today. So, Vans were kind enough to invite us to their showroom in London to show us the line there. And I like London so I don’t mind going there – even though I already have a lot of travels scheduled for February.

Me and Peter took off around 7 in the morning and hit the Vans showroom in Hammersmith (Stockholm reference: Haninge Centrum) around 9 uk time. A quick chat and then browsing through the different collections; Vans California, Vans Classics and Vans OTW. They also do the Surf and Turf stuff, but we are not really that kind of store so they didn’t even bother showing it. Good call. We also looked at the Vans Vault collection where some styles looked really nice, although priced way to high and some designs are more unwearable experiments than anything else.

I like Vans, and thank you for your hospitality Andy and Kevin. It is still vulcanized shoes and that’s like driving around in T-Fords, but nice people and some good looking stuff makes my day.

Vans had us booked at K-West hotel. A pretty nice hotel. But it was close to that Haninge Centrum area, so we had to subway ourselves for while to get to central London. Not too bad though. English people obviously don’t do lunch. They do sandwich and crisps… Crisps?!? And around 4 pm they go straight to the Pub for beer and more crisps. I’m not sure how they survive. Me and Peter hit Tottenham Court Road around 3.30 and went straight to Bodean’s, a place Andy had mentioned. And I am a sucker for slow cooked meat so this was the perfect spot. Pulled pork and burnt ends is what I am all about.

Lot’s of meat later we were standing outside Footpatrol where Michael La MJC was hosting a book signing of the All Gone 2011 book. Yes, the same as we did in Sneakersnstuff last week (check the Sneakersnstuff blog for pictures). As we were among the first on the scene we figured we’d check out Liberty for a while first. I like to walk around in there and look at the shirts, even though they all remind me that I need to loose weight. Maybe that is why I like to walk around there. Because I need to let go of a few kilos and that is my brains way of sub-consciously remind myself of that. If only this damn snow would go away. As my wife says – fit people run in bad weather and enjoy good weather. Unfit people (hello) only run when the weather is perfect. There I go loosing track again. I am like a less funny Eddie Izzard, but without boobs. Or just not as big.. #chipstutte. He is very good at sidetracking. But I think he does it intentionally. I don’t… I just tend to write long blogposts. But I think I will keep that up, I figure most of you don’t even read the damn thing anyway. You just look at the pictures. I could write pretty much anything here. Aeogna lliena inlknglk inlkne haenk. Ase.

Back at Footpatrol a few friendly faces had popped in. Gary and Mubi from CT were there. And Marc from Le Coq Sportif and a few more people. Other than that I would say that it was pretty much the same routine as home. Free Red Stripe’s and hiphop music. After all the All Gone books were All Gone (had to be said) Michael wanted to go to Nandos. Apparently it reminded him of the ”Old” London when you used to go to 40 degrees and To be confirmed (trade shows). Well, I like the new London better. And I am not likely to ever eat at Nandos again. I mean, it wasn’t that bad – but of all the great places to eat in London… At least the company was good. Among other things I learned that Jimmy the hitman is now also know as Jimmy the granddad. Allegedly one of the youngest granddads in the UK. And I had him pinned down as 25 something.

A few chickens later me and Peter called Addison Lee to pick us up. Good chap that Lee fellow. Comes very well recommended as well.

Today has been more of a ”catch-up” day. Sending out FAll 2012 orders for Supra, New Black, Karhu and Vans. A trip to central London for that mandatory lunch at Busaba Eathai (still good food), checking out Nike Town (the palace of love and hate), picking up toys for my kids (cars). For some reason I skipped macaroons this time.. starting to regret that now though. And then pack ourselves in like sardines on to the tube to go to Paddington and the Heathrow express. I like Terminal 5 at Heathrow. Picked up some make-up for my wife and coffee and cookie (kaffe och kaka) from Starbuck (when in Rome). All of a sudden we are late, and had to hurry to the gate. Of course the plane would be 45 minutes late anyway so… And that was that. 36 hours later and safe at home. Next trip on Sunday. Las Vegas and New York. Who’s jealous? I am not gonna lie. I am really looking forward to that. I will of course miss my family (not looking forward to being gone from my kids for over one week). But the Las Vegas trips are usually legendary. So stay tuned…

But is it really the 40th birthday of Nike Cortez? To find out, we have to go back in Nike history to the late 60’s. Most of you might know that before Nike, Bill Bowerman and Phil Knight worked with Onitsuka Tiger, today also known as Asics. Bill Bowerman was a running coach at the University of Oregon with a lot of ideas. Phil Knight was a middle distance runner who studied journalism at the University of Oregon. And that is where the two founder of Nike met.

After graduating Phil Knight joined the Army where he was active for one year before starting to study economics at Stanford. This is where the Nike saga begins. Inspired by Bill Bowermans quest to improve the shoes for the athletes he coached – Phil wrote an essay entitled ””Can Japanese Sports Shoes Do to German Sports Shoes What Japanese Cameras Did to German Cameras?” and that pretty much says it all. Adidas was pretty dominant at that time, and Puma was the runner up. Even in the US. So, in 1962 he went to Japan where he saw the Tiger shoes. As everything made in Japan, these shoes were of top quality. And they did not cost a fortune either. In a very American way, he called the owner, Mr.. Onitsuka who agreed to meet with Phil. Phil told some made up story that he was an importer/exporter from US, and wanted to distribute the Tiger shoes there.

Somehow he convinced Mr. Onitsuka to give him exclusive rights to the west of USA. When asked what his company was called, Phil was caught a bit of guard. He didn’t have a company yet, but had to make something up. Allegedly Phil said Blue Ribbon Sports, since his favorite beer was Pabst Blue Ribbon Beer. True or not, I like that part of the story so I am sticking to it.

Phil ordered samples, and went home. It took over a year to receive the first samples. I don’t know about you, but I would have given up after a few months. When Phil got the samples he mailed some of them to his old track and field coach Bill Bowerman who called back, not only with feedback – but he wanted to join Phil. Bill already had a bunch of ideas on how to improve sportshoes… And so it begun. Blue Ribbon Sports started to import shoes, and also to help Tiger with developing.

1968 Tiger launched the Bill Bowerman designed Corsair. It featured a full length foam cushioning, and a light weight leather upper. The outsole had a herringbone pattern. It was, compared to what could be found from the German giant adidas, a footwear revolution.

In the early days of the 70s BRS and Tiger Company parted ways. As Bill Bowerman was the designer of the Corsair, they agreed on slitting the rights to that shoe but not the name. So when Nike released it in 1972 they named it Nike Cortez. Today, Nike Cortez is a classic and has sold way more pairs than its origin Onitsuka Tiger Corsair which is still in production. And since the shoe was renamed, and also had the famous Swoosh added in 1972, I would say it is wrong to celebrate its 40th birthday this year.

Happy Birthday Nike Cortez

And by the way. If you haven’t checked out Gary‘s work on the complete guide to Seinfeld’s sneakers, you need to do that right now.

As you may or may not have read on Sneaker Freaker Germany, Adidas will bring back the adidas Munchen this year. In a big way! Not only will you be able to line up for these Made in Germany Adidas Munchen when they are released through adidas consortium in very limited numbers in February.

As the Adidas Consortium Tabula Rasa Pack – these Made in Germany Adidas Munchen will be produced in only 500 pairs. And they will be made in the old adidas factory in Scheinfeld where me, Peter, Johan and Charlotte all went to visit last summer. And Otto and the crew went all out this time, even bringing back an 1 to 1 version of the original Adidas Munchen box.

Final release date is not yet decided, but keep your eyes open in february. Price is set to 229 euros/2299 sek (or 183 euros if you are ordering them from outside of the EU).

We went to see Converse Fall 2012 this morning. I was happy I had wrote the right day and time this time around. I like our Converse meetings. They are very uncomplicated. As is the inline collection. Spring 2012 did not give us many surprises, and neither did Fall 2012. Some nice improvements in the quality of the leathers. And some nice colors in the classic Converse All Star. The Converse Skate line looked good, and if you liked Converse Marimekko for fall 2011, but felt that they were a bit too crazy for you? Then you will like the more ”easy-to-wear” Marimekko All Star’s for fall 2012.

And by the way – we have the Converse All Star Hi Stars & Bars in stock right now. Get them while you can.

We went to see Adidas for fall 2012 today. As I had written the 11th instead of the 16th in the calendar I was happy to see that Putte and Kalle could see us at all. As usual we are not allowed to show you guys to many product pictures yet, but they did give me clearance to show you this. Just a few sneak peaks of Fall 2012. Among some of the highlights are adidas Superstar 80’s, adidas Campus 80’s, and the adidas Pro Shell. Also, the adidas clothes looks very good for fall 2012.

If you suddenly feel that itch for getting new adidas originals, you could either check out all our adidas on sale – or just browse through all the adidas originals that we have in stock right now.

Ok, I’ll say it. I am not your average Vans dude. But I do like Carhartt. And I love getting nice sneakers! You would be surprised to know that does happen to often. Not trying to sound ungrateful or anything, but just saying. Some people think that since I work with sneakers I get sneakers for free…

But sometimes I do get sneakers for free. And that makes my day/week/month. I got these from Carhartt a while back, and even though I am yet to wear them, I still have to admit that they are really nice. Thank you Carhartt

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